Think of collections as categories for your Hootboard that allow you to quickly filter through posts aka hoots.
Collections are used in a number of places. On kiosk, they are used to configure content applications or which featured hoots to load up with. On digital signage they can be used to specify which hoots to show on a TV. On the web/mobile, it allows members of your boards to filter through the content.
Once a collection is selected it will update the view of your board to only show posts that have been tagged that way. For example, if you have a select a collection for #jobs, it will only show hoots that were tagged #jobs. There is even a smart tagging so once you select #jobs you can filter down with secondary collections e.g. #jobs then select #engineering.
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